Unibet Teams Up With Paris Saint-German
Kindred Group’s Unibet is officially new online betting partner for the French Ligue 1 champions, Paris Saint-Germain.
The two-year agreement was announced late June 2018. The consensus will see Unibet online casino featured around Paris Saint-Germain’s Parc des Princes Stadium. We will also be seeing the Unibet brand in the club’s digital channels.
A Partnership Between Two Top Teams
Kindred Group is one of the leading online casinos in the world. The operator’s 11 different brands are widely popular with 21 million players, especially in Europe and Australia. Unibet is one of the brands and it comes with a brilliant and latest selection of online slots incuding NetEnt’s Jumanji.
As for Paris Saint-Germain, they are currently the sixth-highest revenue (about €486.2m) football club in the world. The partnership is set to offer manifestation for Unibet inside the Parc des Princes on LED advertising boards and exclusive experiences. The agreement combines their digital expertise from the two franchises to bring customers and fans of the French club exclusive content.
“We are delighted to usher Unibet to the Paris Saint-Germain family…We both share the same spirit of conquest and a strong desire to impose our brand in very competitive markets… we hope this agreement will help gain visibility for Unibet.”
– Marc Armstrong, Paris Saint-Germain’s Sponsoring Director.
Two-Year Deal For Success
According to Kindred France General Manager, the brand is also looking forward to a successful partnership in the coming two years. “We are proud to be the official online betting partner of the most celebrated football club in France,” Mathieu Drida said. He continued, “We are highly proud to become the official online betting partner of the most decorated club in France and one of the most high-powered teams in Europe.”
Both parties are looking to enhance brand effectiveness and an engaging presence on the field and other platforms.